Gamasutra is reporting from the GI6 marketing conference in San Francisco. One of the featured articles regards a speech given by Gaia's Craig Sherman. Sherman claims that compared to the 800 million teenagers willing and able to play online games, World of Warcraft's claim to 10 million players was "not a success."

The conference is specific to marketing free games such as Gaia, Puzzle Pirates, Fiesta and MapleStory. Check out the link above to read more.